In-depth market research reports on a broad range of consumer products and financial services.
Years of Coverage: Most recent few years Search this in GALILEO
MRI Simmons Insights
Data on product buying behavior and media usage of about 25,000 adults. Includes Crosstabs and Brand Catalyst (replacement for MRI University Reporter).
Years of Coverage: Most recent year (about 3 year lag) Access Mode: Search this in GALILEO
Mergent Intellect (replaces Dun & Bradstreet Million Dollar Database)
Consumer demographics including Prizm analysis from Nielsen.
Years of Coverage: Current Search this in GALILEO
Data on advertising expenditures.
Years of Coverage: most recent 8+ years Access Mode: Search this in GALILEO Limited to five simultaneous users.
Sports Business Research Network (Sports Market Analytics)
Sports participation and equipment purchasing data from the National Sporting Goods Association. Articles from 14 sporting goods trade journals and newsletters.
Years of Coverage: Publications 1995- / Statistics 1993- Search this in GALILEO
IRI Marketing Fact Book (ceased)
Sales and purchasing behavior data on brands of consumer packaged goods.
Years of Coverage: 2004-2011
Access Mode: A CD-ROM database on discs at the Main Library Access Services Desk. Discs can be checked out of the library for a limited time to UGA faculty and students.