Marketing and Sales Manager

Position type
Staff Position
Classification
Director
Department
Job Summary

The Marketing and Sales Director is responsible for establishing strategic direction and vision for all marketing and sales aspects of the University of Georgia Press publishing program. They direct all marketing and sales programs, including domestic and international sales; publicity; advertising; exhibits; direct marketing; social media; and awards. A key member of the leadership team, they participate in organizational decisions, including publishing strategies, goal-setting, strategic planning, fundraising, and other work. The Marketing and Sales Director reports to the Director of the University of Georgia Press and manages a staff of four along with graduate assistants and student interns.

Duties and Responsibilities

*30%

Plan, communicate, and implement comprehensive sales and marketing strategies for backlist, current, and forthcoming press titles; recommend print runs, publication models, prices, and discounts for all new books, and communicate plans to press staff, series editors, and authors. 

*20%

Manage domestic and international sales representation. Conduct biannual sales conferences and call on national accounts. Identify and pursue special sales opportunities, including local and regional non-bookstore accounts. Conduct annual backlist price and discount reviews and recommend pricing and discount changes. Provide sales analysis, including annual revenue forecasts and sales by subject area, channel, and territory.

*20%

Manage operations of the marketing and sales department. Hire, supervise, evaluate, and mentor staff members, graduate assistants, and student interns. Conduct regular departmental meetings.

*10%

Work with press director and leadership team to create and implement short-term and long-term strategies for the press. Monitor marketplace issues, new technologies, new sales channels, and trends in the performance of the list and individual titles and share findings and recommendations with Press staff. Attend leadership team meetings.

*10%

Create and manage departmental budget, forecasting, and revenue and expense outcomes. Provide guidance on print run and inventory decisions. 

5%

Develop positive author relationship program in conjunction with acquisitions to strengthen Press’s reputation and aid in author retention and recruitment.

5%

Provide support for and participate in press development activities and programs.  Maintains flexibility and awareness of changes and needs in the organization by assuming similar duties and responsibilities as assigned.

Qualifications

A bachelor's degree and at least five (5) years of professional work experience in book marketing and/or sales with a scholarly, professional, or commercial publisher.

Knowledge, Skills, Abilities, and/or Competencies

Demonstrated success in developing effective marketing and sales programs for a range of scholarly, professional or commercial publications.
Ability to think strategically about the rapidly evolving role of academic publishing.
Demonstrated ability to successfully negotiate contracts and licenses.
Excellent communicator, motivator, and team leader.
Demonstrated knowledge of both digital and print publishing.
Demonstrated ability to use databases.
Knowledge of sales reporting and analysis.
Proven managerial and leadership skills.
Ability to manage multiple, deadline-driven projects simultaneously.
Skills in financial management and budgeting.
Proficiency with Microsoft Office and social media sites (Facebook, Twitter, Goodreads).

Preferred Qualifications

Experience with Bibliolive or similar publishing system.
Experience in regional trade publishing.
Significant sales experience including national accounts.

Other information

Physical Demands

Sitting for long period of time at a computer terminal is required.
Ability to lift boxes weighing approximately 20 pounds.
Ability to travel locally, regionally, and nationally, as necessary, to make sales calls, meet with vendors, and attend select press conferences and trade shows.

Job Posted Date
Salary and Benefits

Minimum $61,200; Salary commensurate with experience

Closing Date