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Marketing & Distribution
Most Relevant Databases
- Business Source Complete

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Business-related articles from many peer-reviewed and other journals, reports, company profiles, and other sources. 
- Business Source Complete is a scholarly business database that provides full-text access to many peer-reviewed business related journals, including disciplines such as marketing, management, MIS, POM, accounting, finance and economics. Indexing and abstracts for the many important scholarly business journals as far back as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
- Coverage Dates: Dates vary. Some content goes as far back as 1886.
- Updated: Daily
- Title List
- Database Provider: ebsco
- URL: http://www.galileo.usg.edu/express?link=zbbc
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- Factiva

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.The Wall Street Journal. Other U.S. and foreign newspapers, magazines and trade journals. Company financials. 
- Factiva combines Dow Jones and Reuters content from over 8,000 publications:
- 1,000 U.S. and foreign newspapers
- 6,500 news magazines and trade journals
- 270 newswires - Dow Jones, Reuters, AP, Asia Pulse
- Transcripts of leading media news broadcasts - BBC, CNN, ABC, CBS, NBC, NPR
- Company profiles and reports
- European Union official documents
Factiva is the only database that provides the full text of the Wall Street Journal, 1984-present.
Limiting to the Wall Street Journal:
- Add and rst=j at the end of your search statement. For example: federal reserve and rst=j
- Leave the Search for free-text terms in box set at the default Full Article. Otherwise you will get a 0 hits result.
The truncation symbol is an *. Adding it to the end of a search term will find any term with that basic stem. For example: bank* will find bank, banks, banker, banking, etc.
- Coverage Dates: Varies
- Updated: Daily
- Title List
- Languages: English and various foreign languages
- Database Provider: Dow Jones & Reuters
- 19 simultaneous users allowed, shared with Georgia Tech and Georgia State University.
- URL: http://www.galileo.usg.edu/express?link=faci-uga1
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- IBISWorld (U.S. Industry Reports)


Online Access: On/Off Campus. GALILEO Password required for off campus access.
In-depth reports on over 700 U.S. industries. 
- IBISWorld: U.S. Industry Reports contains in-depth surveys of 723 industries. Reports are usually 30-50 pages long. Reports cover industry segments, market characteristics, industry conditions, profiles of key companies, and industry outlook. There are numerous statistical tables, which can be exported to Excel. Reports are updated every four months.
- Coverage Dates: Current
- Updated: Every four months
- Database Provider: IBISWorld
- URL: http://www.galileo.usg.edu/express?link=ibil-uga1
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- Mintel Reports

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.In-depth market research reports on U.S. and European consumer products. Restricted: Creation of a Personal Profile with a valid UGA email address is required to use the database. 
Mintel Reports provides in-depth market research reports on a wide range of U.S. and European consumer products, including food/drink, clothing, beauty, electronics, automobiles, etc. Reports are typically 100 pages long and cover consumer demographics, market size, market shares, trends/forecasts, segmentation, and distribution channels, among other topics. About 120 reports are added annually.
Restricted access: When signing in the database for the first time, a brief Personal Profile must be created, specifying a valid UGA e-mail address and password. Subsequent use of the database requires signing in with that same e-mail address and password.
- Coverage Dates: 2001-present
- Updated: Daily
- Database Provider: Mintel International
- URL: http://www.galileo.usg.edu/express?link=mint-uga1
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- Product Launch Analytics (formerly Productscan Online)

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Detailed descriptions of over one-half million new consumer products. 
- Simmons OneView (Experian)

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Consumer survey data on product buying behavior. 
- Consumer survey data on product buying behavior and media habits of 33,000 adults, 18 years of age and over. Offers the capability to crosstab demographic characteristics with types or brands of products. See our guide to searching Simmons
- Coverage Dates: Most recent data is three years old. Oldest data is 8 years old.
- Updated: Every 6 months.
- Database Provider: Experian Simmons
- URL: http://www.galileo.usg.edu/express?link=conr-uga1
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Related / Narrower Databases
- Business Book Summaries (EBSCO)


Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to medium for this database to function properly.Summaries for more than 700 top business books from the last twenty years. 
- Business Book Summaries provides concise summaries for the top 1% of the more than 6,000 business books published every year. All summaries are written by business professionals. Each summary consists of the most important concepts of each book presented in a brief yet comprehensive manner. All summaries are available in 300, 600 and 4,500 word versions.
- Coverage Dates: 1989-
- Updated: Monthly, with a total of 60 new books added each year.
- Title List
- Languages: English
- Database Provider: ebsco
- URL: http://www.galileo.usg.edu/express?link=bus1-uga1
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- Dun & Bradstreet Million Dollar Database

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Brief information on 1.6 million private and public U.S. companies. 
- Dun & Bradstreet Million Dollar Database provides brief information on 1.6 million private and public U.S. companies. Only companies with $1 million or more in sales or 20 or more total employees are included. The directory information includes: address, sales, number of employees, industry classification (SIC and NAICS), type of ownership, and names of chief executives. You can create lists of companies meeting specific criteria (geography, sales size, employee size, industry) and download the results to spreadsheets.
- Coverage Dates: Current
- Updated: Ongoing
- Database Provider: dun_bradstreet
- 5 simultaneous users allowed
- URL: http://www.galileo.usg.edu/express?link=xdbm-uga1
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- Encyclopedia of Career Development (2006) (SAGE)


Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to medium for this database to function properly.Covers a wide variety of career-related topics. 
- Encyclopedia of Case Study Research (2010) (SAGE)


Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to medium for this database to function properly. 
- MRI+ University Internet Reporter (UIR)

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Data on buying behavior and media habits of U.S. adult consumers. Restricted: Creation of a Personal Profile with a valid UGA email address is required to use the database. Use Firefox or Internet Explorer for full functionality. 
Data on product buying behavior and media habits of a sample of U.S. adult consumers (approximately 27,000). The most recent sample is typically between 1 and 1.5 years old. MRI requires users to set up a personal profile using a valid UGA email address. Register at www.mriplus.com. For more information on registering and interpreting MRI data go to http://www.libs.uga.edu/ref/mri.html.
NOTE: When you have logged all the way into MRI click on the Mediamark Reporter tab to access the data. You will need to use Firefox or Internet Explorer for Mediamark Reporter to function correctly.
This database lets you create customized charts by cross-tabbing consumer demographics and product purchasing and media usage. Additionally, many products have brand level product purchasing data available.
- Database Provider: Mediamark Research Inc.
- URL: http://www.mriplus.com/
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- ReferenceUSA Business Database (Infogroup)

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Directory info on 14 million US businesses. 
- Sports Business Research Network

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Information on sports and business. 
- Sports Business Research Network combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by Miller Freeman, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. In mid-1999, SBRnet added buyTRACK, an exclusive tracking study of sporting goods purchasing habits on the Internet, to its already comprehensive database. buyTRACK data are provided by Harris Interactive, a leading market research firm specializing in Internet-based data collection and analysis.
- Coverage Dates: 1993 to the present
- Updated: Monthly
- Title List
- Languages: English
- URL: http://www.galileo.usg.edu/express?link=xsbn-uga1
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- SRDS Media Solutions (Standard Rate and Data Service)

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Advertising rates for print and broadcast media. 
- SRDS Media Solutions provides extensive descriptions of and advertising rates for thousands of print and broadcast media outlets. It contains data from eight SRDS publications:
- Business Publication Advertising Source
- Consumer Magazine Advertising Source
- Direct Marketing List Source
- Interactive Advertising Source
- Newspaper Advertising Source
- Radio Advertising Source
- TV & Cable Source
- Print Media Production Source
Media Solutions enables identification of advertising sources for specific geographic markets or subject categories. It offers online links to the media outlets that it lists.
Database provider: Standard Rate and Data Service.
- Coverage Dates: Current
- Updated: Daily
- Languages: English
- Database Provider: Standard Rate and Data Service
- URL: http://www.galileo.usg.edu/express?link=srdm-uga1
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- Thomson ONE

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Financial reports for U.S. and foreign publicly-held companies. Only works with Internet Explorer. IE 6.0 users: cookies must be set to "Low" or lower for this database to function properly. 
Broader Databases
- Academic Search Complete

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Articles from some peer-reviewed journals as well as monographs, reports, conference proceedings, and other sources. 
- Academic Search Complete is a comprehensive scholarly, multi-disciplinary full-text database, with more than 5,300 full-text periodicals, including 4,400 peer-reviewed journals. In addition to full text, this database offers indexing and abstracts for more than 9,300 journals and a total of 10,900 publications including monographs, reports, conference proceedings, etc. The database is updated daily and features PDF content going back as far as 1865, with the majority of full-text titles in native (searchable) PDF format. Searchable cited references are provided for nearly 1,000 journals.
- Coverage Dates: Dates vary. Some content goes as far back as 1865.
- Updated: Daily
- Title List
- Database Provider: ebsco
- URL: http://www.galileo.usg.edu/express?link=zbac
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- Emerald Fulltext

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Full text articles from over 100 business and library science research journals. 
- Emerald Fulltext contains the full text of 42,000 articles in over 100 research journals in the fields of management, marketing, and library/information science, 1994-present. You may do a topic search of the entire database or browse journals issue by issue. The full text is usually in both HTML and PDF formats.
- Coverage Dates: 1994- full text; 1989- abstracts
- Updated: Daily
- Languages: English
- Database Provider: Emerald Journal Publishing Limited
- URL: http://www.galileo.usg.edu/express?link=emeu-uga1
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- JSTOR

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Access to back issues (from the date of first publication) of selected, core journals. 
- JSTOR provides electronic access to back issues (from the date of first publication) of selected, core journals. The goal of the project is to build a reliable and comprehensive archive of important scholarly journal literature. The journals are organized into the Arts and Sciences Collections I & II, the General Sciences Collection, the Ecology and Botany Collection, the Business Collection, the Language and Literature Collection, the Mathematics and Statistics Collection, and the Music Collection.
- Coverage Dates: 1800s- (dates vary)
- Updated: Ongoing
- Title List
- Database Provider: jstor
- URL: http://www.galileo.usg.edu/express?link=xjst-uga1
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- LexisNexis Academic

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Full text news, business, legal, medical, and reference information. 
- LexisNexis Academic contains approximately 5,000 publications, virtually all include full text. Many types of publications are included: newspapers (in English, other languages, and translations of international papers), legal news, general interest magazines, medical journals, trade publications, company financial information, transcripts, wire service reports, government publications (such as the federal case law, U.S. Code, Code of Federal Regulations, Congressional Testimony, etc.), law reviews, and reference works (such as the Forbes Annual Directory, the Official Guide/American Marketplace and the US Global Trade Outlook).
If you wish to search for articles published in only a specific publication, click on 'Sources' in the black bar at the top of the screen. Search for the publication, click on 'Find Title', then choose "Search This Title" next to the publication you want to search. This will paste the name of the publication into the search screen, and will ensure that you are searching the correct section of LexisNexis.
- Coverage Dates: Dates of coverage vary by publication
- Updated: Varies by publication (hourly, daily, weekly, monthly, annually)
- Title List
- Languages: Dutch, English, French, German, Italian, Spanish
- Database Provider: lexis_nexis
- URL: http://www.galileo.usg.edu/express?link=zxau
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Business Demographics
- Census Bureau Web Site
Online Access: On/Off Campus

- Contains many statistical reports and databases on demographics, housing, income, education, and other social characteristics; business, economics, trade; map resources. Time coverage is mainly recent but also some historical. Geographic coverage varies with each data product from nation through states, counties, cities, metropolitan areas, census tracts and census blocks. Reference access includes "Subjects A to Z", a browsable subject index.
- URL: http://www.census.gov
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- North American Industry Classification System (NAICS)
Online Access: On/Off Campus

- The Federal government has developed industrial classification codes as a standard way to classify business establishments by the types of products or services that they provide. The NAICS divides the economy into 20 sectors, identified by 2-digit codes, with further division down to the 6-digit level. For example, 336111 is the code for the automobile industry. The Economic Census, County Business Patterns, and some commercial data publishers currently use NAICS.
- URL: http://www.census.gov/epcd/www/naics.html
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Consumer Demographics - U.S.
- Census Bureau Web Site
Online Access: On/Off Campus

- Contains many statistical reports and databases on demographics, housing, income, education, and other social characteristics; business, economics, trade; map resources. Time coverage is mainly recent but also some historical. Geographic coverage varies with each data product from nation through states, counties, cities, metropolitan areas, census tracts and census blocks. Reference access includes "Subjects A to Z", a browsable subject index.
- URL: http://www.census.gov
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Industry Statistics
- Annual & Quarterly Services
Online Access: On/Off Campus

- Annual surveys of transportation, communications, and services.
- URL: http://www.census.gov/econ/www/servmenu.html
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- Census Bureau Web Site
Online Access: On/Off Campus

- Contains many statistical reports and databases on demographics, housing, income, education, and other social characteristics; business, economics, trade; map resources. Time coverage is mainly recent but also some historical. Geographic coverage varies with each data product from nation through states, counties, cities, metropolitan areas, census tracts and census blocks. Reference access includes "Subjects A to Z", a browsable subject index.
- URL: http://www.census.gov
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- Manufacturing and Construction Statistics
Online Access: On/Off Campus

- Important titles are the Current Industrial Reports and the Annual Survey
of Manufactures.
- URL: http://www.census.gov/econ/www/manumenu.html
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- Monthly & Annual Retail Trade
Online Access: On/Off Campus

- OECD iLibrary (Organisation for Economic Co-operation and Development)

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Full text access to OECD publications, 1998-present. 
- OECD iLibrary provides access to the full text of publications from the Organisation for Economic Co-operation and Development, a group of major developed countries. Covers all OECD books and periodicals published 1998-present. Contains extensive statistical data which can be downloaded into spreadsheets. The database is especially rich in annual economic surveys of member countries, industry reports, and statistical reports.
- Coverage Dates: Varies
- Updated: Weekly
- Languages: English
- Database Provider: OECD
- URL: http://www.galileo.usg.edu/express?link=xoec-uga1
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- ProQuest Statistical Insight ((formerly LexisNexis Statistical Insight))

Online Access: On/Off Campus. GALILEO Password required for off campus access.
Statistics published by the U.S. government and other agencies. 
- ProQuest Statistical Insight consists of,
Search Tables Base Edition:
selected statistical tables drawn mainly from sources published by the U.S. government since about 1998.
Search Abstracts:
American Statistics Index (ASI) abstracts (1970-) and full text (ca 2004-) of Federal government sources
Statistical Reference Index (SRI) abstracts (1980-) of state and private sources
Index to International Statistics (IIS) abstracts (1983-) of international and intergovernmental sources
Coverage ranges across many topics including income, production, retail and wholesale trade, interest rates, economic indicators, demographics, energy, environmental protection, agriculture and fisheries, crime, medicine, and education.
- Coverage Dates: 1970s-
- Updated: Biannually
- Database Provider: proquest
- URL: http://www.galileo.usg.edu/express?link=xstu-uga1
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Maps/Atlases
- American FactFinder
Online Access: On/Off Campus
Search portal for the most recent US Census Surveys. 
- Contains a tool for viewing data in a map format for all types of geographies, from national down to census blocks. Data are available for the Population Census and the Economic Census.
- URL: http://factfinder2.census.gov
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- Rand McNally Commercial Atlas & Marketing Guide
Call Number: Main Ref Folio G 1036 .R187c

- Volume 1 of this set contains large maps for many types of geographic areas used in marketing: trading areas, metro areas, core based statistical areas, counties, and states. On the state maps are shown cities, counties, rivers, highways, railroads, and airports. Also provides demographic and economic data for various geographic areas. Volume 2 of the set is a detailed gazetteer for the states maps, indicating the map location for each place, population, range of ZIP codes, and the presence of postal services, banks, hospitals, and colleges.
- Location: Main Library Reference Collection
- Social Explorer


Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to medium for this database to function properly.Social Explorer provides easy access to demographic
information about the United States, from 1790 to present. 
- Social Explorer is a premier U.S. demographics website. Its online tools help users visually analyze and understand the
demography of the United States through the use of interactive maps and data reports. The primary product is a web-based application that creates fast, intuitive, and visually appealing maps and reports. Its software gives
anyone with an Internet connection access to census data that was previously the domain of social science experts.
- Coverage Dates: 1790-present
- Database Provider: Social Explorer
- URL: http://www.galileo.usg.edu/express?link=soal-uga1
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