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Most Relevant Databases
- Business Source Complete
Online Access: On/Off Campus. GALILEO Password required for off campus access.Business-related articles from many peer-reviewed and other journals, reports, company profiles, and other sources.
- Business Source Complete is a scholarly business database that provides full-text access to many peer-reviewed business related journals, including disciplines such as marketing, management, MIS, POM, accounting, finance and economics. Indexing and abstracts for the many important scholarly business journals as far back as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
- Coverage Dates: Dates vary. Some content goes as far back as 1886.
- Updated: Daily
- Title List
- Database Provider: ebsco
- URL: http://www.galileo.usg.edu/express?link=zbbc
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- Communication & Mass Media Complete (at EBSCOhost)
Online Access: On/Off Campus. GALILEO Password required for off campus access.Index to literature relating to communication and mass media studies, including some full text.
- Communication & Mass Media Complete is an index to literature relating to communication and mass media studies, including some full text. The database is the result of the merging of two popular databases in the fields of communication and mass media studies - CommSearch, formerly produced by the National Communication Association (NCA), and Mass Media Articles Index, formerly produced by Penn State University. In addition to the content of these two databases, CMMC offers full text for over 160 major communication and mass media journals that were not previously covered by CommSearch or Mass Media Articles Index. In total, more than 285 journals will be indexed and abstracted in their entirety in CMMI, while approximately 100 more journals will be indexed selectively.
- Coverage Dates: Early 1900s-
- Title List
- Database Provider: EBSCO
- URL: http://www.galileo.usg.edu/express?link=coml-uga1
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- Factiva
Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.The Wall Street Journal. Other U.S. and foreign newspapers, magazines and trade journals. Company financial information. Factiva Search Tips.
- Factiva combines Dow Jones and Reuters content from over 8,000 publications:
- 1,000 U.S. and foreign newspapers
- 6,500 news magazines and trade journals
- 270 newswires - Dow Jones, Reuters, AP, Asia Pulse
- Transcripts of leading media news broadcasts - BBC, CNN, ABC, CBS, NBC, NPR
- Company profiles and reports
- European Union official documents
Factiva is the only database that provides the full text of the Wall Street Journal, 1984-present.
Limiting to the Wall Street Journal:
- Add and rst=j at the end of your search statement. For example: federal reserve and rst=j
- Leave the Search for free-text terms in box set at the default Full Article. Otherwise you will get a 0 hits result.
The truncation symbol is an *. Adding it to the end of a search term will find any term with that basic stem. For example: bank* will find bank, banks, banker, banking, etc.
- Coverage Dates: Varies
- Updated: Daily
- Title List
- Languages: English and various foreign languages
- Database Provider: Dow Jones & Reuters
- 19 simultaneous users allowed, shared with Georgia Tech and Georgia State University.
- URL: http://www.galileo.usg.edu/express?link=faci-uga1
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- Factiva combines Dow Jones and Reuters content from over 8,000 publications:
- Mintel Reports
Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.In-depth market research reports on U.S. and European consumer products. Creation of a Personal Profile is required to use the database.
- Mintel Reports provides in-depth market research reports on a wide range of U.S. and European consumer products, including food/drink, clothing, beauty, electronics, automobiles, etc. Reports are typically 100 pages long and cover consumer demographics, market size, market shares, trends/forecasts, segmentation, and distribution channels, among other topics. About 120 reports are added annually.
When signing in the database for the first time, a brief Personal Profile must be created, specifying an e-mail address and password. Subsequent use of the database requires signing in with that same e-mail address and password.
- Coverage Dates: 2001-present
- Updated: Daily
- Database Provider: Mintel International
- URL: http://www.galileo.usg.edu/express?link=mint-uga1
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- Mintel Reports provides in-depth market research reports on a wide range of U.S. and European consumer products, including food/drink, clothing, beauty, electronics, automobiles, etc. Reports are typically 100 pages long and cover consumer demographics, market size, market shares, trends/forecasts, segmentation, and distribution channels, among other topics. About 120 reports are added annually.
Related / Narrower Databases
- Academic Search Complete
Online Access: On/Off Campus. GALILEO Password required for off campus access.Articles from some peer-reviewed journals as well as monographs, reports, conference proceedings, and other sources.
- Academic Search Complete is a comprehensive scholarly, multi-disciplinary full-text database, with more than 5,300 full-text periodicals, including 4,400 peer-reviewed journals. In addition to full text, this database offers indexing and abstracts for more than 9,300 journals and a total of 10,900 publications including monographs, reports, conference proceedings, etc. The database is updated daily and features PDF content going back as far as 1865, with the majority of full-text titles in native (searchable) PDF format. Searchable cited references are provided for nearly 1,000 journals.
- Coverage Dates: Dates vary. Some content goes as far back as 1865.
- Updated: Daily
- Title List
- Database Provider: ebsco
- URL: http://www.galileo.usg.edu/express?link=zbac
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- Hoover's Online - Business Subscription (Business Subscription)
Online Access: On/Off Campus. GALILEO Password required for off campus access.Extensive profiles of major public and private companies worldwide.
- Hoover's Online - Business Subscription provides extensive profiles for thousands of major public and private companies worldwide. Profiles include:
- Company background
- Historical sketch
- Comparison with competitors
- Financial data and reports
- Coverage Dates: Current and historical
- Updated: Daily
- Languages: Multiple
- URL: http://www.galileo.usg.edu/express?link=xhoo-uga1
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- Hoover's Online - Business Subscription provides extensive profiles for thousands of major public and private companies worldwide. Profiles include:
- Product Launch Analytics (formerly Productscan Online)
Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Detailed descriptions of over one-half million new consumer products.
- Product Launch Analytics contains detailed descriptions of over one-half million new products, introduced from 1980-present worldwide. Coverage of consumer packaged goods encompasses foods, beverages, health and beauty aids, household products, and pet supplies.
Ways you can search the product description include:
- Brand or product name
- Manufacturer
- Product category or industry
- Flavor or fragrance
- Health or product claim
- Ingredient
- Packaging type or material
- Innovation rating
- UPC code
- Country and date of introduction
There are also charting capabilities to identify trends and gaps in product introductions.
- Coverage Dates: 1980-present
- Updated: Daily
- Languages: English
- Database Provider: Datamonitor
- URL: http://www.galileo.usg.edu/express?link=pru9-uga1
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- Product Launch Analytics contains detailed descriptions of over one-half million new products, introduced from 1980-present worldwide. Coverage of consumer packaged goods encompasses foods, beverages, health and beauty aids, household products, and pet supplies.
- PsycINFO
Online Access: On/Off Campus. GALILEO Password required for off campus access.The major index for articles, books, chapters, dissertations, and reports in psychology. The American Psychological Association offers YouTube videos on how to use PsycINFO.
- PsycINFO contains citations and summaries of journal articles, book chapters, books, and technical reports, as well as citations to dissertations, in the field of psychology and psychological aspects of related disciplines. Some articles are available in full text. Journal coverage includes international material selected from more than 1,700 periodicals from nearly 50 countries. The historic portion of the database comes from from three sources: Psychological Abstracts (1927-1966), Psychological Bulletin (1921-1926), and all journals published by the American Psychological Association plus the American Journal of Psychology from the first issue of volume 1, number 1 in November 1887.
Current chapter and book coverage includes worldwide English-language material published from 1987-present. Over 60,000 references are added annually.
- PsycINFO online help:
PsycINFO Search Help/Training Center includes Search Tips and How-To's and a search guide specific to the EBSCOhost interface.
The APA also offers YouTube videos on how to use PsycINFO.
Produced and copyrighted (c) by the American Psychological Association.
- Coverage Dates: 1887 to the present
- Updated: Monthly
- Title List
- Database Provider: ebsco
- URL: http://www.galileo.usg.edu/express?link=zbpy
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- PsycINFO contains citations and summaries of journal articles, book chapters, books, and technical reports, as well as citations to dissertations, in the field of psychology and psychological aspects of related disciplines. Some articles are available in full text. Journal coverage includes international material selected from more than 1,700 periodicals from nearly 50 countries. The historic portion of the database comes from from three sources: Psychological Abstracts (1927-1966), Psychological Bulletin (1921-1926), and all journals published by the American Psychological Association plus the American Journal of Psychology from the first issue of volume 1, number 1 in November 1887.
- SRDS Media Solutions (Standard Rate and Data Service)
Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Advertising rates for print and broadcast media.
- SRDS Media Solutions provides extensive descriptions of and advertising rates for thousands of print and broadcast media outlets. It contains data from eight SRDS publications:
- Business Publication Advertising Source
- Consumer Magazine Advertising Source
- Direct Marketing List Source
- Interactive Advertising Source
- Newspaper Advertising Source
- Radio Advertising Source
- TV & Cable Source
- Print Media Production Source
Media Solutions enables identification of advertising sources for specific geographic markets or subject categories. It offers online links to the media outlets that it lists.
Database provider: Standard Rate and Data Service.
- Coverage Dates: Current
- Updated: Daily
- Languages: English
- Database Provider: Standard Rate and Data Service
- URL: http://www.galileo.usg.edu/express?link=srdm-uga1
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- SRDS Media Solutions provides extensive descriptions of and advertising rates for thousands of print and broadcast media outlets. It contains data from eight SRDS publications:
Broader Databases
- LexisNexis Academic
Online Access: On/Off Campus. GALILEO Password required for off campus access.Full text news, business, legal, medical, and reference information.
- LexisNexis Academic contains approximately 5,000 publications, virtually all include full text. Many types of publications are included: newspapers (in English, other languages, and translations of international papers), legal news, general interest magazines, medical journals, trade publications, company financial information, transcripts, wire service reports, government publications (such as the federal case law, U.S. Code, Code of Federal Regulations, Congressional Testimony, etc.), law reviews, and reference works (such as the Forbes Annual Directory, the Official Guide/American Marketplace and the US Global Trade Outlook).
If you wish to search for articles published in only a specific publication, click on 'Sources' in the black bar at the top of the screen. Search for the publication, click on 'Find Title', then choose "Search This Title" next to the publication you want to search. This will paste the name of the publication into the search screen, and will ensure that you are searching the correct section of LexisNexis.
- Coverage Dates: Dates of coverage vary by publication
- Updated: Varies by publication (hourly, daily, weekly, monthly, annually)
- Title List
- Languages: Dutch, English, French, German, Italian, Spanish
- Database Provider: lexis_nexis
- URL: http://www.galileo.usg.edu/express?link=zxau
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- LexisNexis Academic contains approximately 5,000 publications, virtually all include full text. Many types of publications are included: newspapers (in English, other languages, and translations of international papers), legal news, general interest magazines, medical journals, trade publications, company financial information, transcripts, wire service reports, government publications (such as the federal case law, U.S. Code, Code of Federal Regulations, Congressional Testimony, etc.), law reviews, and reference works (such as the Forbes Annual Directory, the Official Guide/American Marketplace and the US Global Trade Outlook).
Advertising Expenditures and Revenues
- Ad $ Summary (Leading National Advertisers)
Call Number: HF5801 .A18- Reports the annual advertising expenditures for specific brands/products and lists the media used. Latest issue shelved at Main 1st Floor Reserves.
- Location: Main Library Reference Collection
- Ad Age Data Center
Online Access: On/Off Campus- The Ad Age Data Center provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in four major categories: Marketers, Media, Agencies and Salary Surveys.
- URL: http://www.adage.com/datacenter.cms
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Advertising Rates
- Advertising Media Sourcebook
Call Number: HF5826.5 .A38 1997- Describes resources for choosing and purchasing advertising media. Useful for explaining how to interpret the data and tables presented in various sources.
- Location: Main Library Reference Collection
- Buyer's Guide to Outdoor Advertising
Call Number: HG5843.B8 (Index Table 3, back)- Directory of outdoor advertising companies along with rate and market information.
- Location: Main Library Reference Collection
Biographical Sources
- Ad Men and Women
Call Number: HF5810 .A2A3 1994- Essays on well-known people in the field of advertising, both historical and current.
- Location: Main Library Reference Collection
- Who's Who on the Web
Online Access: On/Off Campus. GALILEO Password required for off campus access.
Internet Explorer Users: cookies must be set to low for this database to function properly.Biographies from various Who's Who publications.
- Current biographies of all individuals who appeared in any one of the following Marquis print titles since 1985: Who�s Who in America, Who�s Who in the East, Who Was Who in America, Who�s Who in the Midwest, Who�s Who in the World, Who�s Who in the South & Southwest, Who�s Who of American Women, Who�s Who in the West, Who�s Who in Science & Engineering, Who�s Who in Media & Communications, Who�s Who in American Law, Who�s Who in Entertainment, Who�s Who in Medicine & Healthcare, Who�s Who in American Education, Who�s Who in Finance & Business (Formerly Who's Who in Finance & Industry), Who�s Who in American Nursing, Who�s Who in Religion, Who�s Who in 20th Century America, Who�s Who of Emerging Leaders in America, Who�s Who Among Human Services Professionals; profiles on over 1 million of the most accomplished individuals from all fields of endeavor. Search by name, gender, occupation, geography, hobbies and interests, religion and much more.
- Coverage Dates: 1985-
- Updated: Daily
- Languages: English
- Database Provider: Marquis
- One user allowed at a time.
- URL: http://www.galileo.usg.edu/express?link=whos-uga1
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Books
- GIL Library Catalog
Online Access: On/Off Campus- Search the UGA Libraries catalog for books, journals, CD-ROMs, and other media. Use title, author or subject searches, or perform a keyword search.
- URL: http://gil.uga.edu
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- NetLibrary (full-text electronic books)
Online Access: On/Off Campus. GALILEO Password required for off campus access.A collection of electronic books (eBooks) on most topics, including computers and technology.
- NetLibrary provides access to electronic books (eBooks), including reference books, scholarly monographs, publications of many university presses, and consumer books that have been converted into digital format. It is possible to perform full-text searches of a single eBook, search thousands of volumes simultaneously, browse topic categories, or read eBooks directly online. There is no checkout period for NetLibrary eBooks.
Users can create an account in order to use personalization tools, including creating a Favorites list, but a personal account is not required for accessing eBooks through the GALILEO interface. A personal login is required when accessing through library catalogs and through the NetLibrary web site.
NetLibrary Titles Index for Shared Collections 1 and 2 (at SOLINET).
Database provider: NetLibrary, a Division of OCLC.
- Coverage Dates: Currently available
- Updated: Collections are closed.
- Database Provider: netlibrary
- URL: http://www.galileo.usg.edu/express?link=zmnl
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- NetLibrary provides access to electronic books (eBooks), including reference books, scholarly monographs, publications of many university presses, and consumer books that have been converted into digital format. It is possible to perform full-text searches of a single eBook, search thousands of volumes simultaneously, browse topic categories, or read eBooks directly online. There is no checkout period for NetLibrary eBooks.
Collections of Ads
- Ad*Access
Online Access: On/Off Campus- Images of over 7,000 U.S. and Canadian ads, 1911-1955, covering five subjects areas: radio, television, transportation, beauty/hygiene, and World War II.
- URL: http://scriptorium.lib.duke.edu/adaccess/
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- AdViews: A Digital Archive of Vintage Television Commercials
Online Access: On/Off CampusThousands of television commercials from the 1950s to the 1980s.
- Contains thousands of television commercials from the 1950s to the 1980s created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles. Provided by Duke University Libraries.
- Database Provider: Duke University Libraries
- URL: http://library.duke.edu/digitalcollections/adviews/
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Consumer Demographics
- Demographics USA - County Edition
Call Number: HF 5437 .S32 (Reference Desk)- A much expanded version of the Survey of Buying Power. Contains demographic data for counties, core based statistical areas, metro areas, and states, broken down by age, race, income, and occupation. Also provides sales data for major types of stores and categories of consumer purchases, and ranking of various kinds. Uses the concept of the Buying Power Index. Published annually.
- Location: Main Library Reference Collection
- Demographics USA - ZIP Edition
Call Number: HF 5415.33 .U6 D46 (Reference Desk)- Contains demographic data for ZIP code areas, broken down by age, race, and income. Also provides sales data for 3 major types of stores and 5 categories of consumer purchases. Published annually.
- Location: Main Library Reference Collection
- DMA Test Market Profiles (Nielsen)
Call Number: HF 5415.3 .D52 (Index Table 3, back)- Data on demographics, television viewing, and major retail establishments for metro areas.
- Location: Main Library Reference Collection
- Duncan's Radio Market Guide
Call Number: HF6146 .R3 D785 (Index Table 3, back)- Economic and market data for 173 radio markets.
- Location: Main Library Reference Collection
- Editor & Publisher Market Guide
Call Number: PN4700 .E2312 (Reference Desk)- Newspaper-oriented market data for counties and many metro areas. Includes information on demographics, shopping centers, major stores, and principal industries in each market.
- Location: Main Library Reference Collection
- Lifestyle Market Analyst
Call Number: HF5415.33 .U6 L54 (Reference Desk)- Demographic and lifestyle data (travel, sports, hobbies, etc.)for metro areas. Data are compiled from repsonses to consumer questionnaires. Published annually.
- Location: Main Library Reference Collection
- MRI+ University Internet Reporter
Online Access: On/Off Campus- This database lets you create customized charts by cross-tabbing consumer demographics and product purchasing and media usage. Additionally, many products have brand level product purchasing data available. Use of the database is restricted to UGA students, faculty, and staff with a UGA e-mail account. Completion of an MRI+ registration form is required to access the database.
- URL: http://www.mriplus.com/
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- Simmons Study of Media and Markets
Call Number: Main Reference CD-ROM workstation- Consumer survey data on product buying behavior and media habits of 33,000 adults, 18 years of age and over. Offers the capability to crosstab demographic characteristics with types or brands of products. A guide to searching Simmons is at http://www.libs.uga.edu/ref/simmons/index.html
- Location: Main Library Reference Collection
Dictionaries/Encyclopedias
- Blackwell Encyclopedic Dictionary of Marketing
Call Number: HF5415 .R577 1995- Definitions of over 5,000 terms culled from all areas of marketing. Includes titles, graphs, and charts to enhance definitions.
- Location: Main Library Reference Collection
- Dictionary of Marketing and Advertising
Call Number: HF5415 .R577 1995- Location: Main Library Reference Collection
- Dictionary of Terminology
Online Access: On/Off Campus- Simple definitions of many advertising-related terms.
- URL: http://advertising.utexas.edu/research/terms/index.html
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- NTC's Dictionary of Advertising
Call Number: HF 5803 .W54 1993- Location: Main Library Reference Collection
Directories of Agencies and Services
- Direct Marketing Market Place
Call Number: HF5415.1 .D57- Covers companies that use direct marketing and service companies, such as list brokers, telemarketing firms, and creative/production services.
- Location: Main Library Reference Collection
- Standard Directory of Advertisers
Call Number: HF5805 .S7 (Index Table 3, back)- Indicates advertising expenditures, media, and advertising agencies used for U.S. companies that spend at least $200,000 on national or regional advertising campaigns.
- Location: Main Library Reference Collection
- Standard Directory of Advertising Agencies
Call Number: HF5905 .S78- Lists key personnel, annual billings, and accounts. Covers U.S. and Canada only.
- Location: Main Library Reference Collection
- Worldwide Directory of Marketing Research Companies and Services (GreenBook)
Call Number: HF5415.2 .G69- Location: Main Library Reference Collection
Directories of Media
- Bacon's Magazine Directory
Call Number: Z286 .P4 B32 (Reference Desk)- Covers over 13,000 business, trade, professional, and consumer magazines. Arrangement is by subject or market classifications and include names of editorial contacts, a profile of the magazine, advertising rates, and types of news releases used by the magazine.
- Location: Main Library Reference Collection
- Bacon's Newspaper Directory
Call Number: Z286.N48 B32 (Reference Desk)- Covers daily and weekly newspapers, news services and syndicates. Includes names and telephone numbers of editorial staff and advertising managers.
- Location: Main Library Reference Collection
- Broadcasting/Cable Yearbook
Call Number: HE8689 .B77 (Reference Desk)- Covers radio, television, and cable stations, and other broadcast service companies. Gives contact, programming, and technical information, along with some audience statistical tables based on Arbitron and Nielsen ratings.
- Location: Main Library Reference Collection
- Editor & Publisher International Yearbook
Call Number: PN4700 .E2311 (Reference Desk)- Covers daily and weekly newspapers around the world. Information for U.S. publications includes editorial and advertising contacts and special editions/sections/supplements to the newspaper.
- Location: Main Library Reference Collection
- R & R Directory
Call Number: PN1991.3 .U6 R32 (Index Table 3, back)- Ratings for radio stations in the top 276 Arbitron markets, with audience demographics and format shares for the top 100 markets.
- Location: Main Library Reference Collection
- Television and Cable Factbook
Call Number: TK6540 .T452- Supplies extensive information on individual stations, including maps of station coverage.
- Location: Main Library Reference Collection
Guides/Handbooks
- Beacham's Marketing Reference
Call Number: HF5415 .B379 1986- Gives an overview and examples of broad marketing concepts.
- Location: Main Library Reference Collection
Images/Photographs
- Illustration Index
Call Number: N7525 .A66 1980- Indexes to photographs, charts, drawings, and paintings found in periodicals. Does not index advertisements unless the illustration is part of an article discussing the advertisement.
- Location: Main Library Reference Collection
Media Audiences and Demographics
- Circulation
Call Number: HF5905. A57 (Index Table 3, back)- Circulation statistics and readership analysis figures for daily and Sunday newspapers, newspaper magazines, and national magazines.
- Location: Main Library Reference Collection
- Locating Nielsen TV Ratings in the UGA Libraries
Online Access: On/Off Campus- A guide to online and print sources of Nielsen ratings.
- URL: http://www.libs.uga.edu/ref/nielsen_ratings.html
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- MRI+ University Internet Reporter
Online Access: On/Off Campus- This database lets you create customized charts by cross-tabbing consumer demographics and product purchasing and media usage. Additionally, many products have brand level product purchasing data available. Use of the database is restricted to UGA students, faculty, and staff with a UGA e-mail account. Completion of an MRI+ registration form is required to access the database.
- URL: http://www.mriplus.com/
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- R & R Directory
Call Number: PN1991.3 .U6 R32 (Index Table 3, back)- Ratings for radio stations in the top 276 Arbitron markets, with audience demographics and format shares for the top 100 markets.
- Location: Main Library Reference Collection
Overviews of Industries
- Encyclopedia of American Industries
Call Number: HC 102 .E53 (Reference Desk)- Contains brief essays on over 1,000 industries, providing for each a description of its products/services, size, structure, and major companies; a brief history of its development; and an assessment of its condition in the 1990's. Published biennially.
- Location: Main Library Reference Collection
- Encyclopedia of Global Industries
Call Number: HD 2324 .E53- Covers 115 major international industries. Similar in format to the Encyclopedia of American Industries.
- Location: Main Library Only
- Standard & Poor's Industry Surveys
Call Number: HC 106.6 .S74 (Reference Desk)- Provide in-depth analyses of 52 industries. An industry survey has five parts: Current Environment; Industry Profile (with the subparts Industry Trends, How the Industry Operates, Key Industry Ratios and Statistics, and How to Analyze a Company); Glossary of industry terms; Industry References (major trade journals, relevant government agencies, and trade associations); and Comparative Company Analysis of financial data for publicly held companies. Surveys are revised at least twice annually.
- Location: Main Library Reference Collection
Slogans
- Advertising Slogans of America
Call Number: HF6135 .S53 1984- Contains 15,000 slogans from 6,000 companies.
- Location: Main Library Reference Collection
- Every Bite a Delight and Other Slogans
Call Number: HF6135 .E94 1992- 5,000 slogans, thematically arranged. Also includes political slogans.
- Location: Main Library Reference Collection
- Slogans
Call Number: HF6135 .S57 1984- Over 6,000 slogans arranged by product or industry category.
- Location: Main Library Reference Collection
Statistics
- Simmons Study of Media and Markets
Call Number: Main Reference CD-ROM workstation- Consumer survey data on product buying behavior and media habits of 33,000 adults, 18 years of age and over. Offers the capability to crosstab demographic characteristics with types or brands of products. A guide to searching Simmons is at http://www.libs.uga.edu/ref/simmons/index.html
- Location: Main Library Reference Collection
Statistics on Industries
- Business Rankings Annual
Call Number: HG 4057 .A353 (Reference Desk)- Location: Main Library Reference Collection
- LexisNexis Statistical
Online Access: On/Off Campus. GALILEO Password required for off campus access.Statistics published by the U.S. government and other agencies
- LexisNexis Statistical consists of:
- Search Tables Base Edition: selected statistical tables drawn mainly from sources published by the U.S. government since about 1998.
- Search Abstracts:
- American Statistics Index (ASI) abstracts (1970-) and full text (ca 2004-) of Federal government sources
- Statistical Reference Index (SRI) abstracts (1980-) of state and private sources
- Index to International Statistics (IIS) abstracts (1983-) of international and inter-governmental sources
Coverage ranges across many topics including income, production, retail and wholesale trade, interest rates, economic indicators, demographics, energy, environmental protection, agriculture and fisheries, crime, medicine, and education.
- Coverage Dates: 1970s-
- Updated: Biannually
- Database Provider: cis
- URL: http://www.galileo.usg.edu/express?link=xstu-uga1
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- LexisNexis Statistical consists of:
- Market Share Reporter
Call Number: HF 5410 .M35 (Reference Desk)- Location: Main Library Reference Collection
- World Market Share Reporter
Call Number: HF 5410 .W67 (Reference Desk)- Location: Main Library Reference Collection