MRI lets you create customized charts by cross-tabbing consumer demographics and product purchasing and media usage. Additionally, many products have brand level product purchasing data available. Use of the database is restricted to UGA students, faculty, and staff with a UGA e-mail account. Completion of an MRI+ registration form is required to access the database.
Creating an MRI+ Account
Click on the link (above), and you will access a login window, Welcome to MRI+. Click on Register for a FREE account. Fill in the required information on the registration screen.
How to fill in the Email/Password Boxes: MRI requires that you use your UGA e-mail account (firstname.lastname@example.org). This is where MRI will send UIR reports, alerts, and updates. For simplicity’s sake, we recommend you use the same password you have for your university e-mail account, but you may use any password you like.
After you have completed the form, click on Register for MRI+ at the bottom of the window. An MRI Registration Successful window will appear.
In your UGA e-mail account, you will quickly receive an e-mail message from MRI. Open the message and click on the activation link labeled Validate my Registration to complete the process. If you do not do this, your account will not be created. The next time you access the database, you will be able to login and use the database.
Account Expiration: At the end of each calendar year (31 December), MRI will purge all login information from its registration database. At that point, you will need to repeat the registration process for the next calendar year.
How to Read an MRI+ Report
See an example of a report, with explanation (opens in a new window, in Microsoft Word format).