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Hirsch Hall Film (Kaliska-Greenblatt Home Movies)

This is the earliest known film of the UGA campus, shot at Harold Hirsch Hall (Law School) around the time of its dedication in 1932. Harold Hirsch (UGA Class of 1901) was general counsel for Coca-Cola for many years, famous for defending the trademark unique shape of the cola's bottle. Hirsch was friends with Bill Kaliska, a Coca-Cola sales and marketing executive who had friends in Athens; on a visit to town, he shot this footage. Prominent in the group of people in the film is Coca-Cola's then Vice President in Charge of Sales, Harrison Jones (UGA Class of 1900), later president of the company. Jones was influential in donating Coca-Cola funds for the building of Hirsch Hall, and was a key player in structuring much of Coca-Cola's success.

The second segment of the film depicts a trip to Miami that Harold Hirsch took with family and friends. They stayed at one of Miami Beach's most prestigious hotels, the Roney Plaza Hotel, built in 1925, with 17-stories, a Florentine bell tower and copper dome. The hotel was demolished in 1968 and replaced with a 1,162-unit, two-tower apartment building. Hirsch's daughter, Ernestine, and cousin Jake's wife Marjorie and her son Jack are shown sunning at the hotel beachfront. During the trip, Hirsch's group cruised Biscayne Bay, and we are treated to views of many long-gone Miami beachfront buildings, an alligator and an ostrich farm, Seminole villagers, and cruise ships and lines which regularly traveled to Cuba.

This film reel was preserved by Kilpatrick Stockton LLP, Atlanta, Georgia.