POSITION: Promotions Manager
DEPARTMENT: University of Georgia Press
The Promotions Manager is responsible to the Marketing and Sales Director for managing a comprehensive direct marketing program for the University of Georgia Press, and for managing descriptive content about UGA Press products. Primary focus of direct marketing work will be distributing information about UGA Press products via print and digital campaigns in an effort to increase annual sales. Primary focus of content work will be copywriting. Position requires independence of action, excellent judgment, and professional demeanor.
Since its founding in 1938, the primary mission of the University of Georgia Press has been to support and enhance the University's place as a major research institution by publishing both outstanding works of scholarship by writers throughout the world and books of interest to general readers. The Press has been a member of the Association of American University Presses since 1940 and is the largest book publisher in the state. With a full-time staff of 24 publishing professionals, the Press currently publishes 80-85 new books a year and has over 1,500 titles in print. The Press is also a founding partner of the New Georgia Encyclopedia, the state's award-winning, online only, multimedia reference work on the people, places, events, and institutions of Georgia.
DUTIES AND RESPONSIBILITIES:
50% *Manage Press’ print and digital marketing efforts through the timely execution of mail and email campaigns. Core marketing pieces produced each year include (but are not limited to) two seasonal announcement catalogs, four subject catalogs, twelve targeted course adoption mailings, and twelve email blasts. Coordinate with in-house marketing designer on design and production of direct marketing pieces. Order address and email lists from vendors as appropriate. Manage in-house lists. Oversee mailing of all print pieces through mailing services. Oversee release of email blasts through email management services. Track and document effectiveness of direct mail campaigns.
30% *Write new descriptive copy for use in seasonal announcement catalogs. Track copy through approval and finalization process.
10% Repurpose existing copy to make it also usable for subject catalogs, email blasts, ads, flyers, book covers, website, social media, and datafeed. Store and maintain all descriptive content, updating it as needed.
5% Create annual direct marketing schedule in consultation with marketing and sales director and acquisitions editors. Contribute direct marketing component of each new book’s marketing plan. Maintain direct marketing module of press database.
2% Prepare and track direct marketing line in annual marketing budget. Monitor monthly expenses against projections and re-forecast as necessary. Meet budget goals as appropriate. Maintain direct marketing schedules, files, and records. Observe best practices for all aspects of print and digital direct marketing campaigns.
2% Request and monitor payments for outside vendor services. Correspond with authors, editors, and vendors. Participate in department meetings and contribute during marketing strategy sessions. Represent Press at book exhibits and sales events. Participate in professional development opportunities. Oversee student intern as needed.
1% Maintains flexibility and awareness of changes and needs in the office and organization by assuming similar duties and responsibilities as assigned.
* = essential function of the position
Education, Experience, Licensure, Certification required:
Knowledge, Skills, Abilities and/or Competencies required to successfully perform work: