New data in Simmons marketing tool
June 15, 2007 – 11:24 AMThe Simmons 2004 data has been loaded onto the Main Reference workstation. Both the Fall and Spring 2004 surveys, both the Population and Household samples for each, have been loaded directly onto the hard drive. (There is no disk in the cd-rom drive.) The default survey is Fall 2004 Population.
Simmons Study of Media and Markets is a consumer survey data on product buying behavior and media habits of 33,000 adults, 18 years of age and over. It offers the capability to crosstab demographic characteristics with types or brands of products.
