Marketing Data

Mintel Reports
In-depth market research reports on a broad range of consumer products and financial services.
Years of Coverage:  2001-    Search this in GALILEO

MRI+ University Internet Reporter
Data on product buying behavior and media usage of 27,000 adults.
Years of Coverage:  2002- Access Mode: Internet

Experian/Simmons OneView
Data on product buying behavior and media usage of 25,000 adults.
Years of Coverage:  Most recent year (2.5 year lag)  Access Mode: Internet

IRI Marketing Fact Book
Sales and purchasing behavior data on brands of consumer packaged goods.
Years of Coverage:  2004- Access Mode: CD-ROM Access Services

Product Launch Analytics (formerly ProductScan)
Detailed descriptions and images of over half a million new product introductions worldwide.
Years of Coverage:  1980-  Search this in GALILEO

Sports Business Research Network
Sports participation and equipment purchasing data from the National Sporting Goods Association. Articles from 14 sporting goods trade journals and newsletters.
Years of Coverage:  Publications 1995- / Statistics 1993-   Search this in GALILEO